Excited about ProbioticSmart.com and its role in the animal community, we asked our friend and leader, CEO Raj Lall, to give us some insight into the past, present, and future of ProbioticSmart.com. Here's what Raj had to say...
ProbioticSmart.com - a pet project!
ProbioticSmart.com is a new customer-focused division of BVPI, a leading researcher and manufacturer of animal-health and nutrition products, with nearly 20 years in the business. ProbioticSmart.com takes BVPI's commitment to customer satisfaction even further, creating a direct connection with our end users-especially dog, cat, and horse owners-and providing them with high-quality natural products that keep their pets healthy through proper nutrition and proper digestive balance.
And that's only the beginning....
We started ProbioticSmart.com (or PSC) to forge a stronger connection with our customers and to offer them a convenient way of finding trusted products and expert advice from the comfort of home. But PSC goes even further, providing a wide range of other services to animal lovers.
At PSC, health-conscious people can ask questions, share stories, and learn from one another. Our trusted experts will listen and share their knowledge of animal health and nutrition, as well as animal-health news from around the globe. Plus, our experts will use customer input to help research, develop, and deliver improved health and nutrition solutions. Working together as a community, we can all take part in restoring and maintaining animal health.
In fact, community is one of the four pillars on which we built our business; the other three are quality product, education, and customer care. ProbioticSmart.com strengthens all four. Our site helps customers shop for great products with confidence, and it brings together like-minded people-animal health experts, pet parents, horse lovers, and more-who share experiences, discuss issues, and help each other learn more about animal health and nutrition.
What makes us different...
We are closely connected with the consumer, and we're confident that ProbioticSmart.com will strengthen that connection. We are a base manufacturer, leaders in research and development, but we work with-and for-the customer.
Staying close to our customers ensures that we understand their needs and respond with effective solutions. We respond quickly because, with a team of 50 employees, we're small enough to be flexible and don't have a bureaucracy to slow us down. As a result, our customers know we're a company that listens to them and delivers products to meet their needs.
Another thing that makes ProbioticSmart.com unique is its scope. ProbioticSmart.com is the one-stop shop for pet food, health products, information, networking, and more.
Secrets of our success ...
We're successful for four reasons.
• Product. We develop and manufacture a top-quality product.
• People. We have a great team here-experts, dedicated to quality and customer satisfaction.
• Partners. We have the best partners in the industry,including Bomac Laboratories Ltd.-the largest veterinary pharmaceutical company in New Zealand, with exports around the world-and Chr. Hansen, the world's top producer of probiotic cultures and supplier to 90% of the world's yogurt industry and 80+% of the world's cheese producers.
• Our product, people, and partners bring us the true secret of our success: loyal customers.
Our customers...
ProbioticSmart.com benefits from a broad range of customers, but our backbone of supporters are those people who are health savvy. They are proactive in maintaining their own health and the health of their loved ones-including their dogs, cats, and horses. They are life-long learners who understand the vital role probiotics and other natural products play in maintaining health and who hope to expand their knowledge.
The internet certainly contains a great deal of information to help the health-conscious individual make responsible, informed choices about their own health; now, ProbioticSmart.com offers a corresponding site to help them make informed choices for the health of their companions.
A personal commitment to animal health...
As a pet parent and animal lover, I understand the need to ensure that animals stay as healthy as possible so they live long, happy lives. Fortunately, my scientific education and research background made it possible for me to play an active role in animal health. Merging my understanding of nutrition with my concern for animals was one of the best decisions I ever made.
After years of perfecting animal nutrition and health products, seeing the difference they make in the lives of animals, I feel compelled to share my knowledge with others-to help them maximize their animals' health. That's why ProbioticSmart.com doesn't just develop products to help people take care of their pets but also provides a knowledgebase that helps our customers understand, and take full advantage of, the products and services we offer.
I suppose the fact that the ProbioticSmart.com staff and I are animal lovers is what drives us to bring great products to the marketplace and to make our website a vital resource for maintaining animal health.
The best part of the job...
I enjoy the people-working with people who passionately believe in what they do and interacting with customers who passionately believe in their pets. It's a great pleasure to see the way people bond with their animals and to know you are helping them.
When someone sees our banner at a trade-show and runs up to thank us for saving their 20-year-old horse or beloved pet, we remember why we're in business. We don't just improve the lives of our clients and their animals; they improve our lives, too.
Why you can shop ProbioticSmart.com with confidence...
Every member of our team takes great pride in producing top-quality products that customers trust. Our experts even research those products that we don't manufacture ourselves, ensuring that they offer the highest quality for the best value.
Our personal commitment to excellence is the cornerstone of our reputation and has enabled us to gain loyal customers in the U.S. and nearly 30 other countries. But if our personal commitment isn't enough, customers can take comfort in the knowledge that our Wisconsin-based manufacturing plant is regularly inspected. Our plant and manufacturing processes are also certified by the International Standards Organization to be ISO9000 compliant.
On the individual level, each member of our research and development team has an extensive scientific background, and each member of our process and quality team receives exhaustive training and acquires a thorough understanding of process control and quality. Plus, every member of our organization is empowered to stop the manufacturing process if they think something falls short of our high standards.
Our reputation depends on our customers, and our customers depend on us. That's why we deliver a superior product, every time. That's also why we stand behind each product we ship with a 100% money-back guarantee.
Where the industry is headed...
The industry is moving toward a healthy lifestyle for pets. Take pet foods for example: On one hand, manufacturers routinely improve pet foods by applying knowledge gained from studies of human nutrition; on the other, consumers continue to increase their knowledge of health matters and, as a result, demand better products for their animals-as well as for themselves. Fortunately, ProbioticSmart.com is in perfect alignment with that progression, providing nutritional advances that smart consumers demand.
Because of this progression, the pet health industry is growing by about 10% annually, which can't be said for many industries today. Even in these difficult financial times, people take great care of the things that really matter to them-like the animals that share their lives. Though people may stay home more these days, they provide more for the pets who stay with them.
Where ProbioticSmart.com is heading...
We plan to ensure that customers who join us on our site are confident they're coming to a company that is truly dedicated to animal health and nutrition. We also plan to establish two-way communication with our new customers and build a community dedicated to improving the lives of animals and their human families. We expect to get constant feedback from our customers and, based on that feedback, continue to define, refine, and develop superior products for many, many years. Customers should feel confident that we're a company that listens to them, that develops the best products on the market, and that stands behind everything we do.
